Clout the Art and Science of Influential Web Content
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In Clout, the author Colleen Jones concisely outlines the methods and techniques that will aid the development of a successful Content Strategy. There are numerous real-world examples that back up the core principles of context, rhetoric and psychology. She advises content creators to turn off their burn hose of data, suggesting effective, proven tools to reach people. These techniques are proven to filter out the static.
This volume is a meridian resources regarding the implementation of content strategy. Clients who are inexperienced or non-technical usually don't sympathise why developers tin can't make the gibberish better. Content just isn't our forte. Ascendancy is a well-researched and administrative source for developers who want to help their clients brand content work.
...moreWhile some of the information served as a adept review for me, I did learn a number of new things. Jones shares tactics for evalua
Clout provides a solid overview for creating influential web content. While information technology'south probably besides basic for the seasoned content strategist, Jones covers a broad range of topics from discovery and implementation through evaluation and adjustment. This serves the novice content strategist well, every bit it includes many existent-world scenarios and potential pitfalls to watch out for.While some of the information served as a good review for me, I did learn a number of new things. Jones shares tactics for evaluating and implementing content. Specifically, looking for content gaps and using diverse forms of rhetoric, logic, and emotion are central. Jones besides provides tips for using amplification, timing, and instruction successfully in your content. The book covers many of the tools and deliverables (concept models, editorial calendars, etc.) that I was hoping to find, so Clout volition make a great reference for me moving forward. I recommend it every bit a quick & valuable read for anyone starting out in content strategy or information architecture. Key takeaway: "The more structured your content is, the freer information technology is."
...moreI institute the early chapters interesting: they accept apart the thought of "influence" and explain how to turn this to your advantage. I specially enjoyed the analysis of the goals of your content vs. what kind of attitudes or actions you want to instill in your readers.
Outside of these early capacity though, I found that near of
This book started well: an interesting combination of marketing, psychology and rhetoric. All the same, as presently we striking the later chapter, it becomes too applied and superficial.I establish the early capacity interesting: they accept apart the thought of "influence" and explain how to plough this to your advantage. I especially enjoyed the analysis of the goals of your content vs. what kind of attitudes or deportment y'all want to instill in your readers.
Outside of these early on chapters though, I found that most of it was common sense and non very useful for someone who wants to deepen their agreement of online influence.
Taken all together, this is a quick technical textbook that tells a lot of "what", but not a lot of "how" or "why".
One redeeming quality: the amount of sources and suggested further reading. There'southward a lot of content to pick if you go read those other books.
...moreIt does too read like a recommendation of other people's work, which is fine, need to collect it somewhere -
I have jotted downward a half dozen books mentioned by the author that may bear witness helpful.
The catastrophe soapbox of particular segments that could benefit from this seemed misplaced for general readers. Wish she
Maybe if I worked for a bigger "visitor" I could sympathise and leverage some of the ideas in this book. I did grab some nuggets that I volition utilize and some tenets that I volition comport frontward.Information technology does also read like a recommendation of other people's work, which is fine, demand to collect it somewhere -
I have jotted down a half dozen books mentioned by the author that may prove helpful.
The catastrophe soapbox of particular segments that could benefit from this seemed misplaced for general readers. Wish she kept that to a blog post.
Luke warn recommendation in the end -
...moreDisappointing. The premise is expert: primers in rhetoric and psychology as applied to influential communications, followed past details of how to use those lessons to the creation of influential web content. Just the detail is lacking and, ironically, the writing lacks the clout of the book's title.
I made it to the end, but didn't experience it had been worth the attempt.
Disappointing. The premise is good: primers in rhetoric and psychology as applied to influential communications, followed past details of how to employ those lessons to the creation of influential spider web content. But the detail is lacking and, ironically, the writing lacks the ascendancy of the book'southward title.
I fabricated information technology to the end, only didn't feel it had been worth the effort.
...moreSome good points, but not jam-packed. Not enough diversity in the business case studies. Lost a bit of steam towards the cease.
A passionate entrepreneur, Colleen led Content Science to develop the innovative content intelligence software ContentWRX, publish the online mag Content Science Review, and offer online certifications through Content Science Academy. These products are withal empowering brands from American Cancer Gild to AT&T to brand content an influential force in accomplishing their goals.
Colleen has earned recognition as one of the Top 50 Nigh Influential Women in Content Marketing by a TopRank report, a Content Change Agent by Society of Technical Communication'southward Intercom Magazine, and one of the Top 50 Most Influential Content Strategists by multiple organizations. Colleen is a member of Mensa and an active supporter of women in engineering science. Colleen speaks at conferences and corporate events around the world, from San Francisco to Sydney.
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